Leads and The Spider Web Marketing Lead Machine.. This system of making sales work for you is part of the appeal of MLM. Downlines. You benefit from the work of others. The more people you have in your downlines, the more profit you are making. Downlines make sales. You make money. End of story. But what's the name of the game? Leads. The hottest commodity of MLM. If you've got 'em, you've got it. If not, you're going to be working really, really hard to pay for that huge mansion on door-to-door sales and Tupperware parties. If you can get downlines, you can get money. In order to have downlines, you need leads. In short, leads equal money. And that's the MLM secret, which you already know, of course. It doesn't take a genius to figure out that you can't make a fortune by yourself in this business. But just because you know that you need leads doesn't mean you can find them. And that's where so many MLM ventures fail. It is a commonly reported statistic that well over 90% of those involved in MLM never make a profit. But you can bet that a healthy supply of leads will keep in you in the successful ten percent. A way to channel leads to your business who come looking for it. The Spider Web Marketing System is a system designed to do one thing: generate leads. And it does so with the greatest effectiveness and efficiency in the industry. It's based on what is called the funded proposal system, a system that utilizes highly developed Internet marketing strategies to bring interested, real leads. The best part of funded proposal, and the great appeal of The Spider Web Marketing System, is that it perpetuates itself, so that it keeps itself going and continues to generate income for you, while continually sending quality leads your way.